The politics of social change

ILLUSTRATED: On cultural and social issues, when you are ahead of your time, campaign on a classic, inclusive theme.

Gay marriage is, at this writing, a very controversial issue that cuts across both parties' bases. Know matter what one's thoughts and feelings are about it, this short post on the Huffington Post succinctly describes how to campaign on any social issue whose popularity is changing.

1. Do be inclusive, don't be angry. Think "web issues", not wedge issues". In other words, reach out to constituencies and make the case for shared values and interests. Bottom line, make people identify with you by focusing on a classic theme (ie Liberty, Union, Community, Freedom, Equality etc.).

2. Regarding #1, organize for it. Meet with the leaders of other groups and coalesce.

3. Even if you do not organize fully with certain constituencies, still go talk to them in their media and communities.

4. There are many elections and many lawsuits. In each, figure out your goal and zero in on it. Don't fight multiple battles at once.