Who do you trust to make these tough choices?

ILLUSTRATED: With excruciating decisions that government must make, the key is that the voters trust your party to do these things.
As a Californian I like to come budgeting by direct democracy to a football teams where fans get in on the play calling.* In the next year, the social fabric our state will be shook up more than any earthquake ever has.
There will be cuts, the issue is WHO will make the cuts. With detention of terrorism suspect, there will be indefinite detentions, the question is WHO is doing the detention.

Branding a candidate and a party is about getting the public to trust that you to handle these issue and not the other side.

*In California we have 45% of the budget set by the voters, 25% in federal mandates, and Prop 13 capping property taxes at 1%. Imagine a football coach who wants to script his first 20 plays (as is typical). Now imagine if the fans in the stands could vote on 9 of those plays, and the NFL Commissioner's Office could mandate 5 of those plays, and back in 1978 the fans in the stands voted to limited season ticket prices to 1% increases a year. That team would go 0-16, and would be losing millions a year.