Democrats, let's tell our story to America
In an excellent piece, Peter Daou defines "storylines" as putting a narrative to a framed worldview. For example "Bush is resolutely protecting America from terrorists" is a storyline. But NSA snooping or even the Iraq War, to an extent, are just stories, or episodes. These controversial episodes are debated in the greater storyline "Bush is resolutely protecting America from terrorists." We're on defense, here's how we can go on offense (and win elections).
Keep repeating the following phrases and discuss everything through these phrases:
"Democrats are Governing in the Public Interest". Our system to educate, heal, protect, adjudicate, and conserve the environment are in the Public Interest. Democrats are always on that side.
"Democrats protect We the People". We can protect our people and our Constitution. It starts with returning to using all three branches of government. We will get better policy and more accountability.
"Democrats want all to get Access to Justice". That's is why you can hold "The Big Guy" accountable in court. All tort reform is to trying to get out of accountability.