Nuggets of Wisdom
ILLUSTRATED: Time for some basics that I have learned.
-Being a great orator does not make you an effective campaign stump speaker. A great orator is like Miles Davis blowing his trumpet. It sounds good to the ear, but it is often improvised and hard to remember every note. A good stump speaker is like a bass player, repeating the same few notes constantly. Be clear, be repetitive.
-Framing the language is not enough. You have to set the storyline for a campaign. You want every speech, press release, and advertisement to be consistent with that storyline.
-When asking for money, tell people what the money is used for with concrete examples.
-With literature, the headlines and the pictures do the most communicating to the most people. The text is really the illustration, just giving some credibility to the slogans and images.
-90% of activists talk the talk. 9% walk the walk. 1% leads the walk. For example, with a sign-in sheet at a political meeting, about one tenth will reply to you contacting them. Of that, one tenth with become dedicated volunteers or leaders.
-You have to size volunteers up for why they got into politics. A lot got in for a sense of identity and community. A few see it as a cost of doing business. Fewer still get into it because they analyzed the issues and candiates.
-It is incredible how hard it is to change people's beliefs, even with hard facts. People are comfortable with their worldview, and they do not want it flummoxed.
-The amount of formal education someone has, has little to do with the following dichotomies: 1)Whether they make political decisions emotionally or analytically. 2) Whether they are orthodox thinkers or out-of-the-box thinkers.
-People resent you for being right about an issue when they were wrong. Don't remind them, be inclusive with them.
-Particularly when running for executive office, it is more important to be decisive and seem like you've made a decision, than it is to appear deliberative, and tell the audience your reasoning.
-To get into the mind of a voter, pretend you are a professional sports athlete. If you are a legislative candidate, you are their friend and advocate. Act like you would be a great Sports Agent.
If you are an executive candidate, you are asking to be the leader running the show. Act like a great Head Coach.
-To be a good policy maker you need a high IQ. To be a good politician you need a high EQ. Hint, Bill Clinton had both in abundance.
-When running for office, talk about what you will do for the voters in the future, before your past.
-Running on themes is better than running of programs since voters don't understand the details. Ultimately, the theme of your campaign should entice voters to TRUST YOU to best handle the issues according to THEIR VALUES.
-Being a great orator does not make you an effective campaign stump speaker. A great orator is like Miles Davis blowing his trumpet. It sounds good to the ear, but it is often improvised and hard to remember every note. A good stump speaker is like a bass player, repeating the same few notes constantly. Be clear, be repetitive.
-Framing the language is not enough. You have to set the storyline for a campaign. You want every speech, press release, and advertisement to be consistent with that storyline.
-When asking for money, tell people what the money is used for with concrete examples.
-With literature, the headlines and the pictures do the most communicating to the most people. The text is really the illustration, just giving some credibility to the slogans and images.
-90% of activists talk the talk. 9% walk the walk. 1% leads the walk. For example, with a sign-in sheet at a political meeting, about one tenth will reply to you contacting them. Of that, one tenth with become dedicated volunteers or leaders.
-You have to size volunteers up for why they got into politics. A lot got in for a sense of identity and community. A few see it as a cost of doing business. Fewer still get into it because they analyzed the issues and candiates.
-It is incredible how hard it is to change people's beliefs, even with hard facts. People are comfortable with their worldview, and they do not want it flummoxed.
-The amount of formal education someone has, has little to do with the following dichotomies: 1)Whether they make political decisions emotionally or analytically. 2) Whether they are orthodox thinkers or out-of-the-box thinkers.
-People resent you for being right about an issue when they were wrong. Don't remind them, be inclusive with them.
-Particularly when running for executive office, it is more important to be decisive and seem like you've made a decision, than it is to appear deliberative, and tell the audience your reasoning.
-To get into the mind of a voter, pretend you are a professional sports athlete. If you are a legislative candidate, you are their friend and advocate. Act like you would be a great Sports Agent.
If you are an executive candidate, you are asking to be the leader running the show. Act like a great Head Coach.
-To be a good policy maker you need a high IQ. To be a good politician you need a high EQ. Hint, Bill Clinton had both in abundance.
-When running for office, talk about what you will do for the voters in the future, before your past.
-Running on themes is better than running of programs since voters don't understand the details. Ultimately, the theme of your campaign should entice voters to TRUST YOU to best handle the issues according to THEIR VALUES.
posted by Teka Thomas at 6:09 AM
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