Friday, August 24, 2007

Football metaphors

ILLUSTRATED: some metaphors to communicate the importance of the grassroots

"A good ground game opens up an air attack, a good air attack allows for a good ground game." Politics is like a really bad reality soap opera with strange people. The American people don't like it much. By knocking on doors, you humanize your candidate, it is far more effective than a t.v. ad. As long as you are using the same narrative as the t.v. commercials, you can finish the sale.

"Games are won on the line of scrimmage". Football pre-game shows are like most political media and scholarship. It focuses on strategy and colorful personalities. If a football game is close going into the fourth quarter, the game will be won or last on the line of scrimmage. It's BORING, if t.v. shows talked about it too much, viewers would change the channel, but it's the truth. But that's when games are won. If the polls are tied a week before an election, the election will be won doing the back-office grunt work, phone calling, and door knocking.

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