Wednesday, June 14, 2006

Language for Democrats

ILLUSTRATED: Language tense is as important as language itself
Your words are your ideas incapsulated.
The tone of your words and your body language communicate you leadership style and character.

George Orwell has written on it. Even conservative wordsmith Frank Luntz speaks volumes in the title of his upcoming book, It's not what you say, it's what they hear. I'll add on it's your body language in saying it.
For a speechwriter, that means it's not what you put down on paper, it's what is communicated to the audience. Not just ideas, but the candidates leadership style, and values.

Here's my take
Democratic politician says: "Withdraw from Iraq". The American people hear "We back down from a fight. We might blink when we are eyeball to eyeball with a villan".
Say: "Let's redeploy our forces."

Democratic politician says: "We're spending $450 on the Pentagon, while our schools are underfunded, and our people are without healthcare". The American people hear "Democrats don't understand the federal government is not just a big local government. They can't be trusted to fight wars and conduct foreign policy."
Say: "Our military is strong and will stay strong if we transfer some of its budget to fortify schools and public health".

Democratic politician is asked about "security" and says: "I am for social security, job security, and family security." The American people hear "I don't know squat about foreign policy and want to distract you from that fact."
Say: "[something intelligent, there are many talking points on this blog]"

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