A primer on running for office

ILLUSTRATED: The 5 goals for the senior management in any campaign.
If you are running for office in the next year or two, you are probably forming an inner circle to run your campaign. This link provides the goals to constantly stay focused on as your enterprise progresses and grows. It is named the 10 Commandments for running in Utah, but ignore the first five, focus on 6-10. (The link sometimes doesn't work). Here are the pointers:

- A clear, concise, contrasting, credible message; consistently given by everyone from the candidate down to the precinct walkers.
- Raise the money, early and often.
- Define yourself. If attacked, respond, then move on. Stay on message.
- Know the voter statistics by precinct and then canvass. Categorize voters into favorable, persuadable, and unfavorable.
- In the final weeks persuade the persuadables. In the final days turn out the favorables.

P.S. : My personal "Seven Phases of a Campaign". At seven different phases, each of these becomes the campaign's most important function: 1) setting your theme and strategy, 2) building an internal management team, 3) setting a master calendar, 4) fundraising, 5) budget control, 6) research/mass communication, 7) grassroots organizing.