3 steps to political messaging
ILLUSTRATED: (1) Values > (2) Elevator Pitch > (3) Policy details.
This is what rural Democrats know about how to communicate....
Step 1: Know the core values, up to four or five of them. Jumping ahead to Step 3, is the facts, statistics, and policy details. But the key, the part that takes cultural, intellectual, and political aplomb is Step 2. That's where you translate the policy into poetry that vibes with the voters' values.
On the wall of your campaign office, list the three steps as columns and fill them in "Values, Elevator Pitch, and Policy Details". A big hint for a statewide or national race: Column 1 and Column 3 are identical in liberal urban areas and conservative rural areas.
Step 2 is the short speech where you adjust to the sensitivities of your audience. Get them to trust that the Democrats will handle the issues according to their values.
This is what rural Democrats know about how to communicate....
Step 1: Know the core values, up to four or five of them. Jumping ahead to Step 3, is the facts, statistics, and policy details. But the key, the part that takes cultural, intellectual, and political aplomb is Step 2. That's where you translate the policy into poetry that vibes with the voters' values.
On the wall of your campaign office, list the three steps as columns and fill them in "Values, Elevator Pitch, and Policy Details". A big hint for a statewide or national race: Column 1 and Column 3 are identical in liberal urban areas and conservative rural areas.
Step 2 is the short speech where you adjust to the sensitivities of your audience. Get them to trust that the Democrats will handle the issues according to their values.
posted by Teka Thomas at 11:17 AM
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