Noun + Verb + Issue

ILLUSTRATED: Message discipline is tough to beat. Nuance must be explained in metaphors and analogies, and must be given with confidence.

Frank Rich of the New York Times wrote an article describing how Iran and other national security issues are shaping up to frame this election. It is a warning to Democrats that voters like a leader who appears confident in their decision/position,...even if it turns out to be a wrong decision. Our candidates are more intellectually honest than GOP candidates, so true to character, our candidates speak in the nuance that is the real world. But it puts us at a disadvantage in marketing.
Rich quotes Joe Biden's line from last week's debate:

Mr. Biden got a well-deserved laugh Tuesday night when he said there are only three things in a Giuliani sentence: “a noun and a verb and 9/11.” But a year from now, after the public has been worn down by so many months more of effective White House propaganda, “America’s mayor” (or any of his similarly bellicose Republican rivals) will be offering voters the clearest possible choice, however perilous, about America’s future in the world.

I've got to say, Giuliani is doing an effective job of branding himself. I do not predict Giuliani will win the nomination, but he is a good example to novice political candidates about message discipline.

Rich is warning Democrats that they must make it clear to the American people what they stand for. The people need to stand with us, not fall for the Republicans again.