Presentation is key to campaign communication

ILLUSTRATED- A lot of a campaign's communication is based on how volunteers present themselves. Your volunteers personas needs to be monitored.

I wrote a length about this previously. I am a strong believer in training volunteers. Verbal communication is only a small part of campaigning. Most experts say that most communication is non-verbal and tone of voice. Campaigns must take care to make sure that volunteers know how to present themselves. This includes making sure everyone is even keel and is dressed appropriately.

My theory on "campaign foot soldiers" is this: 1) indigenous people using community networks is best. 2) Paratroopers from elsewhere who present themselves in a culturally appropriate way are better than nothing. 3) Paratroopers who are campaigning to express themselves and not represent the candidate are worse than nothing. I call them "campaign suicide bombers" since they turn off more people than they attract.