Frameworks for planning a political campaign

ILLUSTRATED: Here are how some experienced people have organized campaigns.

Venture capitalists say that the difference between a start-up that succeeds and one that fails is not the business plan (there are lots of smart business plans). The key is having a leadership team that keeps the company focused. Actually the hard part, recruiting the team, is up to the candidate and campaign chair. But here are some business plans to stick on the wall of the campaign office's meeting room.

The business plans are the Tables of Contents from various books on campaigns. From these links, click on the "Table of Contents". It is a good way to conceptualize what you need to do.

Find your favorite, or combine the best parts of several, and stick it on the wall. The execute the plan.

BTW, my seven phases of a campaign are in this previous post.

The Campaign Manager

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Running for office

Winning Elections

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Get Out the Vote

Campaigning to Win