Saturday, December 29, 2007

Iowa ground game

ILLUSTRATED: Thursday's Iowa Caucus could prove the effectiveness of modern GOTV.

An excellent NYT article examines modern GOTV efforts and techniques used to gear up for Iowa. The Obama and Clinton campaigns are taking a page from what Bush/GOP did in Ohio in the fall of 2004. Namely, using sophisticated demographic information from consumer data bases, and targeting people of a profile who will support them. Edwards is running a more traditional campaign focused on regular voters. (There is a subtext about private campaign finance since only Clinton and Obama can afford to do this)

This will be a case study in the effectiveness of modern GOTV, because all three are tied at about 29%. So if two are going to pedal to the metal to find their base, and one is not, this will be a good experiment. Thursday night look for the ENTRANCE polls which poll people walking into the caucus rooms.

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